Creating a logo is the first step in creating a brand identity. It is the visual representation of your company, product, or service and can be used to communicate your values and messages to customers. A logo typically consists of a symbol, typography, or combination of both that conveys who you are and what you do.

Branding guidelines are essential to establishing a consistent brand identity across all platforms. Branding guidelines include color palettes, fonts, icons, and logos that should be used in all marketing materials. These guidelines help ensure that all content created for the brand is cohesive and recognizable to customers. Additionally, branding guidelines provide guidance on how to use the logo correctly so it’s always presented in the best light.

In short, creating a logo is the first step in establishing a brand identity, while branding guidelines help ensure consistency across all platforms and guide how to use the logo correctly.