SEO (Search Engine Optimization) is optimizing your website to increase its visibility in search engine results. It involves keyword research and content optimization techniques to help improve your website’s ranking in organic search results.

Digital marketing, on the other hand, involves a wide range of activities designed to reach potential customers through digital channels. This includes email campaigns, social media marketing, content marketing, and display advertising. These strategies build brand awareness, generate leads and sales, and engage with existing customers.

In summary, SEO focuses on improving organic search engine rankings, while digital marketing covers a variety of tactics for driving traffic to your website. Both strategies are essential for any business looking to maximize its online presence and get the most out of its digital marketing efforts.