PPC marketing, or Pay Per Click (PPC) marketing, is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than attempting to “earn” those visits organically with SEO.

PPC marketing allows you to target specific audiences and get your message in front of people likely to be interested in what you offer. Using keywords and other targeting techniques ensures that the right people are seeing your ads. You can also set a budget for how much you want to spend on PPC campaigns, helping you manage costs more effectively.

Overall, PPC marketing is an effective way to reach potential customers quickly and cost-effectively. It gives businesses control over their budgets while allowing them to get their message out there and generate leads or sales.