SEO, or search engine optimization, is a process of optimizing your website or content to rank higher in search engines and drive more organic traffic. Several steps make up the SEO process:

1. Research & Planning: The first step is researching and planning your SEO strategy. This involves understanding your target audience and what keywords they use to find content related to your business. You should also analyze the competition to see what they’re doing right and wrong.

2. On-Page Optimization: Once you have a plan, you can optimize your website for SEO. This includes optimizing titles, meta descriptions, and on-site content, improving page speed, adding internal links, creating XML sitemaps, and more.

3. Off-Page Optimization: Off-page optimization is just as important as on-page optimization when it comes to SEO. This includes external link building, content marketing, social media engagement, and other activities designed to increase the visibility and authority of a website.